
Suggestions: To retain the market share Apple should offer more products that are more affordable for the consumers. Findings: This study has found that the company is losing share in the market because of the features in its products whereas the features offered by other competitors are relative consumer friendly and according to their demand. The performance has been measured through actual financial data and through various financial techniques.

Methodology: This study illustrates the reasons and the current performance of the company in the industry. BCG Matrix of LOral BCG Matrix of PepsiCo BCG Matrix of Apple. But after the rising competition in this industry Androids snatched the market share from the Apple. If you need to set up your business for the future, a BCG matrix helps in bits of. In 2007, Apple introduced smartphones and iOS and was the pioneer in this industry. BCG Matrix for Apple STAR - This would be the iPad and iPhone because it has a high share of the rapidly growing tablet market. The Growth Share matrix is a business portfolio management framework that helps organization such as Apple in deciding How to prioritize different businesses. This study is helpful for different field of researchers e.g., management, technology, etc. Apple focused on creating great value for the customer through innovation in. in comparison with the industry over the period of 2004 to 2013. BCG matrix uses market share and market growth to understand a products. Purpose: This case suggests the development of financial reporting of Apple Inc.
